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On Call
A Communications Service for Education

Time & Talent for Your Schools

Developing and sustaining an effective, two-way communication program takes time and talent.

• Time and talent to do what needs to be done.
• Time and talent to carry out the plans in a professional manner.
• Time and talent to evaluate what has been done so the next round of planning can begin with a solid base of information.

School districts can always use additional talent and more time to carry out their communication program. Both are provided in the monthly packets of how-to tip sheets and ready-to-print materials that are included in a subscription to On Call, WSSDA's communication service for education. The On Call public relations service is more valuable than ever. On Call will help school districts build public confidence in public education by providing accurate information and assistance in delivering this information to communities.

Help at Your Fingertips

Now in its 19th year, On Call has received national and international acclaim for its timely, thoroughly- researched tips sheets on communication topics, and its attractive, useful ready-to-print items that help you stretch your communication dollar. School districts of all sizes use On Call as a foundation for or supplement to their on-going public relations activities. On Call is just what the name implies: ready for you to use when you need it.

What You Receive

A subscription to On Call will provide you with 10 packets of materials that cover a wide variety of communication topics. In the course of a year, you will receive:

• Ready-to-print brochures, ads, flyers and certificates that can be used to honor students, staff and citizens, and help your district keep your community well-informed.
• Articles that explore the myths and realities of public education, and a multitude of ideas for effectively working with communities.
• A monthly parent newsletter, Insights, and a quarterly wellness newsletter, Here's to You!, both ready to print.
• Carefully researched guides on such subjects as how to handle complainers, public speaking, how to network, non-verbal communication, communicating change, recognizing staff, how to improve publications, and many, many others. These guides contain ideas that can be easily and quickly used in your district. The results will be dramatic.
• Articles, fillers and/or editorials that help you call attention to such important observances as American Education Week, School Board Appreciation Month, Teacher Appreciation Week and Classified Employees Week.
• Complete directions on how to produce an annual guide/calendar, accompanied by ready-to-print calendar pages. Used by some districts as the basis of their parent calendar, On Call calendar pages also provide content and design ideas.
• Special communications/public relations tips for school board members. When your monthly packet of materials is mailed to the school district, each board member for your district is also sent one or two tip sheets that are written to help them better fulfill their responsibilities as advocates for public schools.

How to Subscribe

On Call costs just $291.60 a year ($270 + $21.60 tax) ... less than $25 per month.

To subscribe, send a check or purchase order to:

Washington State School Directors' Association
221 College Street NE
Olympia, WA 98516